We were thrilled when London
branding specialist JKR (Jones
Knowles Ritchie) approached us to
help them develop the latest top-
down ketchup bottle as part of the
2007 re-brand for Heinz.
The intent was to design for a bottle
made from PET so the vibrancy of
the ketchup would be more visible.
However a new shape with the
different physical/mechanical
properties of PET would required
geometry that allowed a much
reduced wall thickness whilst still
retaining the feel of the ketchups
“squirt”.
3d cad allowed us to
produce photo-realistic
rendered assets, complete with new
JKR pack brand graphics.
Piranha developed and explored five
concept directions, informed by JKR’s
2d sketches.
We used advanced parametric 3D
surfacing and FEA within Solidworks,
so we could predict bottle deflection
during the “squeeze” whilst we
designed the form.
As of 2012, there are more than 650 million
bottles of Heinz Tomato Ketchup being sold
every year throughout the world!
Heinz chose the final design route, so after
we refined a few details we were able to
hand over a production level specification
of ‘A’ surfaces via 3d cad files.
To complete the range we also developed
and issued data for the remaining family
of bottle sizes and full range of pack
capacities.
Each new concept was
parametrically dimensioned to
hit the required volume, whilst
also fulfilling production line
process requirements such as
preventing bottle
concertinaing, tumbling or
wedging on the conveyor line.
Heinz
Ketchup
Bottle
