Design direction
can often be
grounded by
practical
constraints, for
example a kettles
overall geometry is
defined by such
things as water
volume, steam
path, tool split
direction.
Concepts can be sketched
in 2D using underlays with
these things in mind, and
produce collateral rapidly,
allowing a design direction
to be chosen and explored
early on.
We get inspired
developing products
from scratch, and along
with decades of
expertise, have the
cutting edge tools to
ensure your product gets
to market quickly.
As a concepts form develops in 3D, using
Cad tools, there’s often an opportunity to
add a little spice, by fusing inspiration from
an unrelated source…. In this case the
scowl of a well known Box Set Villain.
