Design direction can often be grounded by practical constraints, for example a kettles overall geometry is defined by such things as water volume, steam path, tool split direction.
Concepts can be sketched in 2D using underlays with these things in mind, and produce collateral rapidly, allowing a design direction to be chosen and explored early on.
We get inspired developing products from scratch, and along with decades of expertise, have the cutting edge tools to ensure your product gets to market quickly.
As a concepts form develops in 3D, using Cad tools, there’s often an opportunity to add a little spice, by fusing inspiration from an unrelated source…. In this case the scowl of a well known Box Set Villain.