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Brands and clients I’ve worked with over the last 30 years, directly, as a development partner or as a subcontract design resource for intermediary clients include-
I’m an Industrial Designer and run Piranha design Ltd which I founded over 20 years. ago. I am a professional Chartered Engineer with a technical background, and hold an Honours degree in Mechanical Engineering and Masters in Industrial Design Engineering from the Royal College of Art and Imperial college. Prior to Piranha I worked in the USA, and Australia, and then spent almost a decade working within Product Design agencies in London. I am the named inventor on many worldwide patents, and teach as an Associate Lecturer at Sheffield Hallam University on the BA and BSc Product and Furniture design courses.
The studio runs 3d Cad, and is equipped with the latest SLA prototyping. We’ve been using SOLIDWORKS for 20+years, and trained as instructors at the Solidworks HQ in Boston USA (including-: certified instructor, certified professional, and certified tech support). The studio’s workshop, with Mill, Lathe, Vacuum forming, Vacuum casting, and Tig fabrication facilities, allow fast prototype iterations on-site. We have developed a network of strategic manufacturing partners around the world which enables us to take projects through to mass production quickly and cost effectively.
Piranha is a UK company, In 2019 we migrated the majority of our operations, systems and infrastructure online, to enable seamless remote working. We have the flexibility to work on-site at companies throughout the UK but work with clients worldwide. Our workshop, model making, RP machines and machining/fabrication are located at our design office near Sheffield.
No, we’re a small well established company Piranha started back in 1999 and the products we’ve designed are used by more than 300 million people worldwide! We’re intentionally lean (with 1 to 5 designers) with the agility and flexibility to adapt quickly for new projects and clients in divergent sectors.
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We believe better solutions start with people and a clear and honest view of their needs. We don’t focus on designing ‘products’. We examine the human at their task, and create tools to help make things better, easier and more fun.… the new product is the natural outcome of this process.
What tools do you use?
Who are you?
Who have you worked with?
What are your core values ?
How do you work with clients?
What do you charge?
Where are you located?
Our In-House Rapid Prototyping gives physical and digital form to our ideas and allows us to rapidly craft products. This delivers real value for our clients and their customers. We always bring our tool-kit of skills and experience gained from previous projects and by applying technologies from adjacent disciplines can inject fresh thinking to your sector.
What do you do?
Are you a large, well established company?
We’re a product design studio. Clients use our design services to create new products. We turn ideas into real products and market opportunities.
Do you undertake more technical engineering projects?
Yes, we certainly do.
We have developed our own agile project management system and for flexibility operate using 3 tiers of engagement to suit differing project scales . Tactical Product design (typically for small projects under £5k) this is effectively a “freelance” service Operational Product development (typically for projects over £10k) includes Light touch project management- typical when required to interface/co- ordinate with an existing design department) Strategic Project development This has similar design engagement to “operational” but with full Agile Project management and strategy planning. Suitable for cutting edge developmental projects with high uncertainties/unknowns, products for new start-up’s or projects for firms without any in-house design team. (for more details see Here or phone us for a more in-depth chat)
For Tactical Design with a budget below £5k £250/day for 2d cad, prep tooling data, visualizations, prototyping £400/day for general design/engineering £500/day for advanced 3d Cad For Strategic commissions we generate a tailored outline project quotation specific to the project, based on initial discussions with the client. These use activity specific costs, adjusted for time-scales and risk exposure. For Operational commissions we use our own Agile project estimating process which is built into an initial discovery stage that quantifies any unknowns/uncertainties, to allow the project scope, time-scales and costs to be firmed up and finalized with the client. See Here for more details on how we quote and project manage our design process using agile methodology. .
Steve Middleton B.eng(hons) M.Des.Eng (RCA) DipIC MIED C.eng
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